Company names are a funny thing. Some businesses do what their name says – Alf Jones Plumber, or Sparkes Electrical. Lots of other businesses mash some words together that don’t really mean anything – things like Clear Vertical or Vibrant Edge. And then there are businesses with made up words – like “Cratorifly” or “Lenzellico” …
Have you ever seen a corporate strategy that means nothing? They used to be everywhere. When a strategy means nothing, it uses phrases like “Deliver excellence” or “Empower our users”. You can almost see the focus groups working, writing up postit notes on the butcher’s paper, working to build ideas that capture what the future …
Bell the cat – taking risk from the top in your strategy Read More »
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